Marketing

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What are the 4 p's?
Price,Product,Place,Promotion
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Why do businesses carry out market research?
For pricing the products, For promoting in the right ways, Selling in the most convinient way.
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What is the marketing mix?
The marketing mix refers to the set of actions, or tactics, that a company uses to promote it's product in the market.
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Examples of primary market research?
Questionnaire, Interview, Focus group, Surveys, Observation.
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Examples of secondary market research?
Internet, Newspaper article, TV programme,Market research specialists.
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Other cards in this set

Card 2

Front

Why do businesses carry out market research?

Back

For pricing the products, For promoting in the right ways, Selling in the most convinient way.

Card 3

Front

What is the marketing mix?

Back

Preview of the front of card 3

Card 4

Front

Examples of primary market research?

Back

Preview of the front of card 4

Card 5

Front

Examples of secondary market research?

Back

Preview of the front of card 5

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