Market research - primary/secondary

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  • Created by: Charlie.R
  • Created on: 15-10-16 21:12

What is Market Research?
Market research is research (primary/secondary) conducted by a business in order to develop their understanding of their target market.

Primary Market Research:
Primary Market research is market research conducted first-hand by a business.
Methods of primary market research include:
-focus groups

One advantage is that the…


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