Market Research

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  • Created by: B Deery
  • Created on: 29-04-16 09:49
List two methods of market research
Primary research and secondary research
1 of 10
Which type of market research would a business start with?
Secondary
2 of 10
List four sources of secondary research.
Government publications, newspapers/journals, firm's internal records and internet
3 of 10
List four methods of carrying out primary research
Consumer panels, testing, observations and questionnaires/interviews
4 of 10
List three methods of sampling
Random, quota and target
5 of 10
Interviews are held with a set number of people who fall into pre-determined categories.....what type of sampling is this?
Quota
6 of 10
Only people from a particular market segment are questioned....what type of sampling is this?
Target
7 of 10
People are randomly selected and asked their opinions..what type of sampling is this?
Random
8 of 10
Market segment is.....?
Selection of the groups of people with similar tastes who would be most interested in a particular product.
9 of 10
List the five groups markets are segmented into.
Age, gender, ethnic/cultural background, geography and socio-economic class
10 of 10

Other cards in this set

Card 2

Front

Which type of market research would a business start with?

Back

Secondary

Card 3

Front

List four sources of secondary research.

Back

Preview of the front of card 3

Card 4

Front

List four methods of carrying out primary research

Back

Preview of the front of card 4

Card 5

Front

List three methods of sampling

Back

Preview of the front of card 5
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