Language Theory

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Q L J K S A U S S U R E I I H
H S B F P F F V I N H L S L W
U C Y G M E V C T P M K E F S
D C Q R B J E N W T W X M D B
T A R B I T R A R Y G J I K G
U N D J C I C O N I C E O H Y
P S O C P K V T V M P N T J W
Q I M X C C M D W M I I I P X
N E I T V S N H M W T A C C J
I G H Q M V K W Y B M I S J G
S A J P O L Y S E M I C K L Y
V U S V P B W O X R F E I I Q
F F B J O H I J U C Q K M N Y
M R Q P H I E B A W X M M O F
B U I M O M B X I E G H C R D

Clues

  • Developing audience's media literacy effect of genre, for example, using guns with muzzle flashes to indicate genre (6)
  • Pierce (Structural Linguist) (9)
  • Signs that don't clearly link and whose meanings have to be learnt, i.e. social media logos (9)
  • Signs with ambiguous or open meanings, in postmodern terms, challenges typical iconic representations (9)
  • Theorist of studied of signs by grouping meanings together as opposites, i.e. challenging meta narratives (8)

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