Language Theory

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L R Y A T S F I H H S N W X T
S M K P A C Y O G O S G I W M
A T P O Y I A I M S F L L Q D
U L D L A T O I C O N I C Y E
S Q S Y X O O I T O N J J H E
S A G S F I W J E Q Y B A E V
U H S E V M E O M L B A V G J
R N C M I E Y R B F B O Y B G
E A H I L S G U S F L K C L L
W N J C A R B I T R A R Y T B
X P A Y F W W M E B B I Q H Q
I E J M B Q R F W H E D Q O B
H A Y U W N G G P K A K X I E
F I P C W Q E N X X T H N V T
G G A H V M G Q W H L D L P W

Clues

  • Developing audience's media literacy effect of genre, for example, using guns with muzzle flashes to indicate genre (6)
  • Pierce (Structural Linguist) (9)
  • Signs that don't clearly link and whose meanings have to be learnt, i.e. social media logos (9)
  • Signs with ambiguous or open meanings, in postmodern terms, challenges typical iconic representations (9)
  • Theorist of studied of signs by grouping meanings together as opposites, i.e. challenging meta narratives (8)

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