All narratives have a basic structure that moves from one equilibrium to another
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Who created ideas on Genre ?
Steven Neale
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What did Steven Neale do ?
Genre Theory
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What is Genre Theory ?
Genres are repetitions but require some changes to keep the story interesting and not predictable
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Who came up with ideas on structure ?
Levi-Strauss
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What did Levi-Strauss do ?
Structuralism
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What is structuralism ?
That texts are understood from the foundation of the structure
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What did Baudrillard do ?
Post Modernism
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Who came up with Post Modernism ?
Baudrillard
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What is Post Modernism ?
In our contemporary culture, it is difficult to now see the differences from the real world and the medias world.
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What did Stuart Hall do ?
Reception Theory and Representation Theory
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Who came up with Representation Theory ?
Stuart Hall
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What was Representation Theory ?
The process by which meaning is produced and exchanged between members of a culture through the use of language, signs and images which stand for or represent things
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What did Gauntlett do ?
Identity Theory
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Who came up with the Theory on Identity ?
Gauntlett
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What is the Theory on Identity ?
Traditionally, the media would portray old stereotypes to represent genders but now the media portrays everyone's identity differently due to the new contemporary views
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What did van Zoonen do ?
Feminist Theory
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Who came up with the Feminist Theory ?
van Zoonen and bell hooks
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What is the Feminist Theory on van Zoonen
The media portray heterosexual western culture ideas and objectify men and women. Gender is constructed.
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What did bell hooks do?
Feminist Theory
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What is the Feminist Theory on bell hooks ?
Feminism is more political and feminism is the struggle to end discrimination, oppression and the ideology of domination
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What did Judith Butler do ?
Gender Performativity
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Who came up with Gender Performativity ?
Judith Butler
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What is Gender Performativity ?
That your gender is performed through the actions and expectations of you during that gender.
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What did Paul Gilroy do ?
Ethnicity and Post Colonialism
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Who came up with Ethnicity and Post Colonialism ?
Paul Gilroy
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What is Ethnicity and Post Colonialism ?
That slavery is banned and shown in law yet black people and minorities still being oppressed and treated differently
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What did George Gerbner do ?
Cultivation Theory
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Who came up with Cultivation Theory ?
George Gerbner
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What is Cultivation Theory ?
The idea that over exposure to violence in the media leads to ignorance to brutal news stories and other media products in the future
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Who came up with Reception Theory ?
Stuart Hall
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What is Reception Theory ?
Encoding by produces and decoding by the audience, 3 different codes are used to read the product.
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