Cultivation Theory-Stereotype based on repeated exposure to a representation.
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Stuart Hall
Representation-idea that representation is production of meaning through language or signs
2 of 9
Lisbet Van Zoonen
Feminist theory-gender constructed through discourse, meaning varies according to cultural/historical context.
3 of 9
Paul Gilroy
Ethnicity and Postcolonial Theory-colonial discourses inform contemporary attitudes to race and ethnicity in postcolonial era
4 of 9
Stuart Hall
Reception theory-three positions from which messages and meanings are decoded, Oppositional, Negotiated, Hegemonic
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Roland Barthes
Semiotics-texts communicate meanings though signification.
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Steve Neale
Genre theory-genres may be dominated by repetition, but marked by difference, variation and change
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Davit Gauntlett
Identity-media provide us with tools we use to construct our identities, media today offers wide range of stars and icons from which we can pick'n'mix our ideas
8 of 9
Claude Levi-Strauss
Structuralism-meaning dependent upon pairs of oppositions. (Binary opposition)
9 of 9
Other cards in this set
Card 2
Front
Representation-idea that representation is production of meaning through language or signs
Back
Stuart Hall
Card 3
Front
Feminist theory-gender constructed through discourse, meaning varies according to cultural/historical context.
Back
Card 4
Front
Ethnicity and Postcolonial Theory-colonial discourses inform contemporary attitudes to race and ethnicity in postcolonial era
Back
Card 5
Front
Reception theory-three positions from which messages and meanings are decoded, Oppositional, Negotiated, Hegemonic
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