Initatives

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  • Created by: Eleanor16
  • Created on: 16-05-17 20:48
Email service that sends emails out to subscribers based on their preferences
Silverpop
1 of 17
How big an influence brands are to customers
Anatomy of Influence
2 of 17
Female based research for advertisers
Value of Talk
3 of 17
Research on readers for the benefit of readers
The Inside
4 of 17
Research based on male readers
4D Men
5 of 17
Heat employed them to help with rebranding
Rapier
6 of 17
Includes 3 key elements; read, shop, share and is the digital edition of their popular fashion mag
Grazia iPad
7 of 17
Digital version of their print film based mag
Empire
8 of 17
Digital only women's mag targeted at 20 something women
The Debrief
9 of 17
Email only service for football news targeted at ABC1 males
The Equaliser
10 of 17
Relaunched their website to improve mobile compatibility which includes Planet Rock radio
Kerrang
11 of 17
Multi-Platform partnership to target the youth market which was a band competition at the O2
Kerrang and Black XS
12 of 17
Native advertising competition with readers
The Debrief
13 of 17
Top Sante partnered with them to make an audience entertainment app
Blippar
14 of 17
Fact based print magazine targeted at ABC1 men
Wonderpedia
15 of 17
Monthly lifestyle print magazine and partnered with The Times
Landscape
16 of 17
Campaign by Heat to beat the January blues
Heat Happy Campaign
17 of 17

Other cards in this set

Card 2

Front

How big an influence brands are to customers

Back

Anatomy of Influence

Card 3

Front

Female based research for advertisers

Back

Preview of the front of card 3

Card 4

Front

Research on readers for the benefit of readers

Back

Preview of the front of card 4

Card 5

Front

Research based on male readers

Back

Preview of the front of card 5
View more cards

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