Genuine acceptance of an opinion, someone agrees both publically and privately. Changes are often permanent.
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What is Identification?
When we value a group and therefore publically change our opinions to feel a part of that group.
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What is Compliance?
'Going along with others'. We do not privately change our opinions, therefore the change is superficial and will stop when the group pressure stops.
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Who devised the Two-process theory?
Deutsch and Gerard
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What is the Two-process theory?
A theory stating that there are two central explanations for conformity
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Give the names of the two explanations for conformity:
Informational social influence (ISI) and Normative social influence (NSI)
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What is meant by Informational social influence?
It focuses on who has the better information. When we are uncertain about something we will conform to someone whom we believe will have the right or best answer at the time
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In which situations would you find Informational social influence in practice?
Crisis situations or New situations
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What is meant by Normative social influence?
It focuses on the norms. People fear rejection and seek social approval therefore will conform to the social norms
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In which situations would you find Normative social influence in practice?
Situations with either strangers or friends
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What research is there to support Informational social influence?
Lucas' maths experiment. He found a higher conformity rate when ppts. were asked more difficult maths questions
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What research is there to support Normative social influence?
In Asch's experiment ppts. stated afterwards that they felt self-conscious giving the right answer when all the confederates had given the incorrect one
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What individual differences are there in NSI?
Naffiliators have a greater desire to be liked therefore may conform more often than others would
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What individual differences are there in ISI?
Asch's experiment found a greater conformity than when Perrin and Spencer later repeated it with engineering students in the UK
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What is the issue with the two-process theory?
It suggests that NSI and ISI work separately but Asch's experiement suggests that NSI and ISI can work together. In his experiment, the dissenter could reduce the power of both ISI and NSI
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Other cards in this set
Card 2
Front
What is Internalisation?
Back
Genuine acceptance of an opinion, someone agrees both publically and privately. Changes are often permanent.
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