Conformity

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  • Created by: AlexLacey
  • Created on: 23-12-15 15:57
The tendency to change our behaviour or attitudes in response to th influence of others or social pressure
Conformity
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The most superficial type of conformity; individuals adopt a new set of views in public, but continues to disagree with these in private
Compliance
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A deeper type of conformity; individuals adopt a new set of views both publicly and privately in order to fit in
Identification
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The deepest level of conformity; individuals adopt views on a deep and permanent level, often lasting for a lifetime
Internalisation
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Study of compliance
Asch (1951)
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Study of internalisation
Clark (1998/99)
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Study of identification
Zimbardo (1971)
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The extent to which people conform varies depending on time and place
Importance of time
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Differences in the tendency to conform can be seen across different cultures
Importance of culture
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Cross-cultural difference in conformity have been investigated in computer mediated communication where people interact without seeing each other
Importance of technology
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Individuals conform because of their need to be accepted and belong to the group
Normative social influence
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Individuals conform because they are unsure of how to behave or are unclear of how they feel about an issue
Informational social influence
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Other cards in this set

Card 2

Front

The most superficial type of conformity; individuals adopt a new set of views in public, but continues to disagree with these in private

Back

Compliance

Card 3

Front

A deeper type of conformity; individuals adopt a new set of views both publicly and privately in order to fit in

Back

Preview of the front of card 3

Card 4

Front

The deepest level of conformity; individuals adopt views on a deep and permanent level, often lasting for a lifetime

Back

Preview of the front of card 4

Card 5

Front

Study of compliance

Back

Preview of the front of card 5
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