Conformity 0.0 / 5 ? PsychologyConformityASAQA Created by: AlexLaceyCreated on: 23-12-15 15:57 The tendency to change our behaviour or attitudes in response to th influence of others or social pressure Conformity 1 of 12 The most superficial type of conformity; individuals adopt a new set of views in public, but continues to disagree with these in private Compliance 2 of 12 A deeper type of conformity; individuals adopt a new set of views both publicly and privately in order to fit in Identification 3 of 12 The deepest level of conformity; individuals adopt views on a deep and permanent level, often lasting for a lifetime Internalisation 4 of 12 Study of compliance Asch (1951) 5 of 12 Study of internalisation Clark (1998/99) 6 of 12 Study of identification Zimbardo (1971) 7 of 12 The extent to which people conform varies depending on time and place Importance of time 8 of 12 Differences in the tendency to conform can be seen across different cultures Importance of culture 9 of 12 Cross-cultural difference in conformity have been investigated in computer mediated communication where people interact without seeing each other Importance of technology 10 of 12 Individuals conform because of their need to be accepted and belong to the group Normative social influence 11 of 12 Individuals conform because they are unsure of how to behave or are unclear of how they feel about an issue Informational social influence 12 of 12
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