conformity; asch

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  • conformity: Asch's research
    • procedure
      • confederated deliberately gave wrong answers
      • to see if pp would conform
    • findings
      • naïve pp conformed on 36.8%
      • 25% never conformed
      • 75% conformed at least once
    • Variations
      • conformity increased up to a group size of 4
      • dissenter reduced conformity
      • conformity increased when task was harder
    • participants
      • 123 American males
      • undergraduates
      • 18 trials they took part in
    • judging the length of lines
    • normative social influence

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