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Study of internalisation

Study of identification

The extent to which people conform varies depending on time and place

Differences in the tendency to conform can be seen across different cultures

Cross-cultural difference in conformity have been investigated in computer mediated communication where people interact without seeing each other

Individuals conform because of their need to be accepted and belong to the group

Individuals conform because they are unsure of how to behave or are unclear of how they feel about an issue