Cognitive heuristics 0.0 / 5 ? PsychologyVisual SystemUniversityAll boards Created by: EmilyCreated on: 08-01-18 18:27 Representative heuristic Shah et al, 2009- categorise stimuli by how it resembles typical member of group 1 of 16 Representative heuristic Choi, 2003- asia more likely to consider causal factors than US so less bias 2 of 16 Availability heuristic Rothman, 1997- based on feelings= rely on ease of retirval, based on facts/difficult=base on number of instaces retrieved 3 of 16 Availability heuristic Caruso, 2008- pts recall 2 times feel unsafe= easier= rated town less safe. recall 6 times= harder= rate town more safe 4 of 16 Availability heuristic Folkes, 1988- AH influenced consumers judgements of likelihood of product failing 5 of 16 Status Quo heuristic Eidelman, 2010- preferred choc on market 70 years but didn't realise why 6 of 16 Anchoring and adjustment Epley et al- lack of adjustment from anchors leads to judgemental bias 7 of 16 Anchoring and adjustment Epley et al- pts more likely to show A+A effects from self generate anchors than those provided i.e. date of president 8 of 16 Anchoring and adjustment Epley et al- rely more on anchors and adjust less when less capable of effortful thought i.e. doing task or alcohol 9 of 16 Law of small numbers Tversky and Kahneman, 1971- people regard small sample as representative of population 10 of 16 Law of small numbers Schmidt, 1978- law of small numbers influenced psych research 11 of 16 Law of small numbers Rabin, 2002- gambler fallacy, heads and tails 12 of 16 Thinking fast and slow Kahneman and Tversky, 2011- two systems, automatic and controlled 13 of 16 Automatic vs controlled Bray 2015- system 2 better, radiologists given longer to analyse= more accurate 14 of 16 Automatic vs controlled Galdi,, 2008- automatic may be better than controlled- poster study 15 of 16 Automatic vs controlled Sherman, 2008- work together? especially in uncertainty 16 of 16
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