Child psychology: Impact of advertising on children (social)

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  • Created by: Rosa335
  • Created on: 20-06-17 23:36
Who investigated children as consumers?
Pine and Hash (2002)
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What did pine and Hash find?
children who watch more commercials than non-commercial TV tend to request far greater number of toys from father christmas
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What did Bandura investigate and find?
Repeated his experiment but with video recorded models. Children displayed similar level of aggression to the original study. This suggests televised role models may have an influence on the child's subsequent behaviour
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Who other than Johnson and Young investigated stereotyping in adverts?
Smith
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What did Smith analyse and conclude?
TV adverts during children's programmes and concluded that adverts using only one gender were gender stereotypical
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What did typical portrayals for boys/girls include in Smith's study?
Girls: nurturing, passive behaviour Boys: action orientated and powerful
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How can the impact of advertising on children be reduced?
Reduce children watching TV and particular adverts. Production techniques use equal genders
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Card 2

Front

What did pine and Hash find?

Back

children who watch more commercials than non-commercial TV tend to request far greater number of toys from father christmas

Card 3

Front

What did Bandura investigate and find?

Back

Preview of the front of card 3

Card 4

Front

Who other than Johnson and Young investigated stereotyping in adverts?

Back

Preview of the front of card 4

Card 5

Front

What did Smith analyse and conclude?

Back

Preview of the front of card 5
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