Complete Media Presentation

Hello everyone. This is my complete powerpoint presentation on media psychology. It has about 50 slides containing pretty much everything for the Media section of the PSYA4 paper. The a01 (description) is typed in green and the a02 (evaluation) in pink, as this is the way I prefer to highlight things in the textbooks. Hope it helps! :)

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  • Created by: Rachel
  • Created on: 10-10-11 13:11
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Huesmann and Moise (1996) suggest some
ways that exposure to media violence might
lead to aggression in children...…read more

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Observational Learning
Children observe the actions of Bandura's Bobo Doll study
media models and may later supports the claim that children
imitate these behaviours, learn specific aggressive acts
especially if the child admires and general increased
and identifies with the model. aggressiveness through
Children are more likely to imitating models, even when
imitate violent behaviour that is the models are not real.
successful in gaining the model' However, such imitations as
s objectives. these are rarely found outside
The more realistic the child of Bandura-style laboratory
perceives the scenes to be, the experiments using specifically
more likely they will be to want prepared videos.
to try the behaviours they have The 1971 Stanley Kubrick film
learned. "A Clockwork Orange" inspired
a number of copycat crimes,
however there is no real
evidence of this.…read more

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Cognitive Priming
This refers to the activation of The importance of cognitive
existing aggressive thoughts priming was demonstrated in a
and feelings. It explains why study by Josephson (1987)
children observe one kind of
aggression on television and where hockey players were
commit another kind of deliberately frustrated before
aggressive act afterwards. being shown a violent or non-
Immediately after a violent violent film where an actor held
programme, the viewer is a walkie-talkie. In a subsequent
primed to respond aggressively hockey game, the referee was
because a network of memories holding a walkie-talkie. The
involving aggressive behaviour
is retrieved. players behaved most
Frequent exposure to scenes of aggressively if they had seen the
violence may lead children to violent film. The walkie-talkie
store scripts for aggressive acted as a cue for aggression.
behaviour in their memories,
and this may be recalled in a
later situation if any aspect of
the original situation is present.…read more

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Under normal conditions, Cumberbatch (2001) argues
anxiety about violence slows that people may get `used' to
down its use. Media violence, screen violence but that this
however, may stimulate does not mean that a person
aggressive behaviour by will get used to violence in the
desensitising children to the real world. He claims that
effects of violence. screen violence is more likely to
The more violence a child sees make children `frightened' then
on television, the more `frightening'.
acceptable what they see will Belson found that teenage boys
become to them. who had been exposed to
Someone who becomes violent programmes were not
desensitised to violence may desensitised in their reactions
perceive it as more `normal', to either directly experiences
and will be more likely to violence or news reports of
engage in it themselves. violent events.…read more

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Lowered Physiological Arousal
Large scale studies of this explanation have
consistently found that there are stronger
desensitisation effects for males than females.
Huesmann and Moise report that boys who are
heavy television watchers show a lower-than-
average physiological arousal in response to new
scenes of violence.
The arousal stimulated by viewing violence if at
first unpleasant, but children who continually
watch violent television become used to it, and so
their emotional and physiological responses
decline.…read more

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