BP2 Definitions and theories 2.0 / 5 based on 1 rating ? Business StudiesA2/A-levelAQA Created by: Thomas MannionCreated on: 20-05-13 15:18 Intangible asset Non-monetary asset without physical substance which generates economic benefits; culture as an organisational asset 1 of 5 Strong Culture A consistent culture; understood and felt by people inside & outisde the organisation, consistent with organisational goals 2 of 5 Employee engagement Employees' drive & commitment to use their energy, skills and resources which benefit the firm 3 of 5 Competitive advantage Sustainable differences compared with the main competitors 4 of 5 Culture Glue Organisational culture is what keeps an organisation together- It blinds people 5 of 5
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