General Marketing Quiz

  • Created by: Aman
  • Created on: 19-05-15 15:01
What is the definition of demand?
The level of consumer interest in purchasing a product or service
1 of 7
True or False: the definition of market myopia is the futuristic theory of market failure?
False
2 of 7
What is an example of market segmentation?
All of the following
3 of 7
What is a benefit of marketing business to business?
All of the following
4 of 7
What should be done if a product is price elastic?
Reduce the price; demand will increase more than the % change in price
5 of 7
What is a benefit of phycological pricing?
High profit margin levels can be attained
6 of 7
What is a risk of adding value?
Decisive measures i.e. pumping air can be unethical and sued for
7 of 7

Other cards in this set

Card 2

Front

True or False: the definition of market myopia is the futuristic theory of market failure?

Back

False

Card 3

Front

What is an example of market segmentation?

Back

Preview of the front of card 3

Card 4

Front

What is a benefit of marketing business to business?

Back

Preview of the front of card 4

Card 5

Front

What should be done if a product is price elastic?

Back

Preview of the front of card 5
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