General Marketing Quiz 0.0 / 5 ? Business StudiesMarketing and competitive environmentsA2/A-levelOCR Created by: AmanCreated on: 19-05-15 15:01 What is the definition of demand? The level of consumer interest in purchasing a product or service 1 of 7 True or False: the definition of market myopia is the futuristic theory of market failure? False 2 of 7 What is an example of market segmentation? All of the following 3 of 7 What is a benefit of marketing business to business? All of the following 4 of 7 What should be done if a product is price elastic? Reduce the price; demand will increase more than the % change in price 5 of 7 What is a benefit of phycological pricing? High profit margin levels can be attained 6 of 7 What is a risk of adding value? Decisive measures i.e. pumping air can be unethical and sued for 7 of 7
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