Audience Theory 3.0 / 5 based on 1 rating ? Media StudiesA2/A-levelOCR Created by: LaurenCreated on: 17-04-13 15:16 Cartharis Theory Violence in the media reduces Violence in society by providing an outlet for feelings 1 of 11 Postmodernism audience theorys are nonsense boundaries between reality and media are blurred as audiences can be producers aswell 2 of 11 Copy-Cat Theory individuals act out what they see moddeled on screen 3 of 11 Uses & Gratifications we use the media for our own uses- we watch the news to be informed, there is a switch off ability 4 of 11 Reception Analysis your own interpretation of something ( how you percieve something) 5 of 11 The Two Step-Flow whatever your experience of the media you are likely to discuss it with others that may change your opinion 6 of 11 Cultivation Theory TV has long-term effects. If you watch loads of tv it will change/manipulate your views. eg- if you watch loads of violence you accept it 7 of 11 Culmination Theory more times you watch something you become less bothered about it eg- being desensitised to violence 8 of 11 Hypodermic Syringe Model the effect mass media has on audiences, it injects audiences with ideas and meanings 9 of 11 Active Viewing recognise its just the media, doesnt believe it 10 of 11 Passive Viewing audience soaks up views and beliefs 11 of 11
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