How might audience respond differently to media text?

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  • Created by: Dkom
  • Created on: 02-05-18 09:47
Name the theory about audience responding to the ideological messages in the text
Reception theory by Stuart Hall
1 of 10
How can U&G theory be applied to audience response?
Audience responding to individual needs
2 of 10
Define audience how will this affect their response
Audience are varied and sophisticated and therefore their responses are not all the same.
3 of 10
Applying the two step flow model, why does the audience respond differently to Foo Fighters music videos?
Comments by the opinion leaders affect the audience response to the music video
4 of 10
Applying the U&G theory, why does the audience respond differently to the music videos of Katy Perry?
Satisfies their individual needs
5 of 10
Which is not true?
The audience are passive and therefore they accept the ideological messages
6 of 10
Which is not the preferred reading position by the industry?
Oppositional Reading Position
7 of 10
During the construction of the media text, the codes are manipulated:
in order to close the meanings in the text and guide the audience into right reading position
8 of 10
Which statement is not true about negotiated reading position
The audience understand and question the ideological messages but accepts it
9 of 10
How can audience have a participatory response?
Through control, dialogue and remix
10 of 10

Other cards in this set

Card 2

Front

How can U&G theory be applied to audience response?

Back

Audience responding to individual needs

Card 3

Front

Define audience how will this affect their response

Back

Preview of the front of card 3

Card 4

Front

Applying the two step flow model, why does the audience respond differently to Foo Fighters music videos?

Back

Preview of the front of card 4

Card 5

Front

Applying the U&G theory, why does the audience respond differently to the music videos of Katy Perry?

Back

Preview of the front of card 5
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