Audience Positioning
- Created by: Lauren.pentland
- Created on: 27-09-17 14:41
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- Audience Positioning
- 3 Main Types: oppositional, negotiated, preferred
- Hypodermic Model- passive audience members are injected with producer's beliefs and values.
- Uses and gratifications theory
- Surveillance
- Identity
- Entertainment
- Relationships
- Diversion
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