Audience Theory
- Created by: chloeannie
- Created on: 29-05-16 15:27
Other questions in this quiz
2. Cultivation
- Cognitive satisfaction where pleasure comes from these predictions / expectations
- Desensitisation of an action, feeling no emotion towards it as spectators are heavy watchers of deviance
- If you watch loads of a deviant action through over use of media, you becoming accepting of it
- Recognising conventions due to familiarity
3. Two Step Flow Theory
- Audiences understand media texts and the messages encoded within them by how they read or interpret what is being conveyed
- The fragility of a view as one may interpret texts in a different way due to an opinion leaders view
- Becoming immune by actions that usually provoke lots of emotions due to the over use of media consumption
- Making your own judgements on media texts
4. Uses and Gratifications Theory
- Where audience's believe everything they are seeing on screen
- Active spectatorships reading the messages of the media and applying it to their own culture / life experiences
- Challenging stereotypes changing your fixed view on a representation
- The mass media has direct, immediate and powerful effect on its audiences
5. Hypodermic Needle Theory
- The blurred boundaries between media and film
- The mass media has a direct, immediate and powerful effect on its audiences
- Change your opinions based on conversations you have with people about the topics
- Become absorbed into the representations of the media world
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