AS Media Studies - Key Terms

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The ________ level is what we actually see.
Denotative
1 of 14
The ________ level is what you associate with the image.
Connotative
2 of 14
Natural sound, i.e. not artificially added
Diegetic
3 of 14
Artificially added sound, e.g. voiceover
Exogetic
4 of 14
Small, select group of people with a very unique interest
Niche Audience
5 of 14
Media & Communications that target a very large group of people
Mass Audience
6 of 14
Anything that looks culturally futuristic in an old school way is known as being ____________
Post-modern
7 of 14
The merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms.
Convergence
8 of 14
The promotion or sale of a product through various media companies and via different platforms, e.g. film & its soundtrack
Synergy
9 of 14
A term used to describe the pleasure that people get from watching other people
Voyeurism
10 of 14
When experts or contestants criticise participants or the show's format involves humiliation
Symbolic Violence
11 of 14
When one thing can't exist without the other
Symbiotic Relationship
12 of 14
Extravagant behaviour that is intended to attract attention to oneself. The web encourages people to behave in a way they might not consider in public
Exhibitionism
13 of 14
The combination of two or more companies of different types, usually involving a parent company
Conglomerates
14 of 14

Other cards in this set

Card 2

Front

The ________ level is what you associate with the image.

Back

Connotative

Card 3

Front

Natural sound, i.e. not artificially added

Back

Preview of the front of card 3

Card 4

Front

Artificially added sound, e.g. voiceover

Back

Preview of the front of card 4

Card 5

Front

Small, select group of people with a very unique interest

Back

Preview of the front of card 5
View more cards

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