how individuals, or organisations such as businesses or councils, portray places they know about to others.
1 of 6
Name 3 groups that try and influence our perception of place and why.
governments - to attract people or investment in a particular place.
corporate bodies - generate profit through attracting people to an area e.g. promoting tourism of a sight seeing area.
community or local groups - might try and change the perception of
2 of 6
Name the 3 main strategies used to alter perceptions of place.
place marketing
reimaging
rebranding
3 of 6
How does place marketing alter perceptions of place?
Marketing companies may be employed to produce websites, advertising campaigns, social media pages, logos etc. designed to promote a specific place.
4 of 6
How does reimaging alter perceptions of place?
e.g. in Birmingham, people had a perception that it had high unemployment and was an unattractive place to live, so money was invested to renovate industrial areas to look more attractive. This attracted visitors and permanent residents.
5 of 6
How does rebranding alter perceptions of place?
this is achieved through place marketing and reimaging. Often logos and slogans are used to associate an area positively.
6 of 6
Other cards in this set
Card 2
Front
Name 3 groups that try and influence our perception of place and why.
Back
governments - to attract people or investment in a particular place.
corporate bodies - generate profit through attracting people to an area e.g. promoting tourism of a sight seeing area.
community or local groups - might try and change the perception of
Card 3
Front
Name the 3 main strategies used to alter perceptions of place.
Back
Card 4
Front
How does place marketing alter perceptions of place?
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