Web 1.0 technology could be described as the read-only web, which was mainly used for publishing information. There is little interaction between the user and website, except through ‘Contact Us’ or ‘Membership Enquiry’ type links using email.
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Q2 What does Progress Leisure use Web 1.0 technology for?
To provide the static content for its website. Such as: •Location of leisure centre •Basic contact details •Opening hours for gym & cafe •Image gallery to show facilities •Social events at the centre •Results of sports events •Membership enquiry page
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Q3 What is Web 2.0 technology?
Web 2.0 technology supports member participation, where they can communicate with the leisure centre by reading from and writing to the website. Can communicate with and make bookings/purchases from the leisure centre by interacting with the website.
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Q4 What can Progress Leisure offer using Web 2.0 technology?
•Dynamic web content •Video can be used in a blog or website using basic HTML5 code •YouTube channel can be set up for members to upload video content •RSS feeds to keep up to date with the latest changes or content on websites.
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Q5 Briefly discuss the difference between Web 1.0 and Web 2.0 technology.
•Web 1.0 technology is where web pages are displayed as static or read-only content (little interaction) •Web 2.0 technology supports participation by members & general public as they can interact with the site and book group exercise classes online.
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Q6 Describe two benefits to the customer of using Web 2.0 technology to interact with Progress Leisure.
1. They can book an exercise class at a convenient time as the website is available 24/7 2. Members can update their contact details online to ensure that they are correct and up to date.
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Q7 Describe two benefits to Progress Leisure of using a website for communication with the general public.
1. Exercise class booking is more efficient for the centre as less staff time is needed for the interaction 2. Communication using the website or confirmation emails promotes a more paper free approach for progress leisure.
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Q8 Describe the use and benefit of an RSS feed for a leisure centre member.
Can be used with an RSS reader to keep up to date with the latests changes or content on websites. Leisure centre member can subscribe to an RSS feed for a particular website which can be generated automatically by the RSS publisher.
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Q9 What is a blog?
A blog is a website where an individual or group of users posts information and/or opinions on a regular basis.
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Q10 What is a microblog?
A further form of blogging, using very short posts.
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Q11 What is twitter?
Twitter is a microblog with very short updates called 'tweets'.
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Q12 What is the information benefit of using a blog at Progress Leisure?
Leisure centre can use blog to keep the members informed about the club and to help motivate them to use the facilities.
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Q13 What is the communication benefit of using a blog at Progress Leisure?
Members can reply to a particular blog post or ask a question. One of the leisure centre team can then respond to the question and give further information to members.
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Q14 What is the promotion benefit of using a blog at Progress Leisure?
Social media links can be used to share the blog with your friends, which helps to further promote the leisure centre.
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Q15 Outline the process used by the member to book an exercise class at the gym.
1. Member logs onto Progress Leisure intranet. 2. Member chooses a class they wish to attend at a suitable date and time. 3. Class booked and confirmation email sent to member.
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Q16 What can the booking process also be used for?
1. Make appointments with personal trainers 2. Book attendance at social events in the leisure centre.
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Q17 What are the benefits to Progress Leisure of Web 2.0 technologies?
1. Efficiency- Online communication is efficient for leisure centre as less staff communication needed. 2. Cost saving- communication using website promotes a more paper-free approach for Progress Leisure.
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Q18 What are the benefits to members of Web 2.0 technologies?
1. Ability- members can communicate with the leisure centre at a convienient time for them as the service is available 24/7 2. Less frustration- members do not have to spend a long time on phone queues or using automated message services.
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Q19 Describe how the use of Twitter can help improve customer service.
The leisure centre can use short Twitter messages to let members know of timetable changes, new facilities and even cancellations to help improve customer service.
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Q20 Describe three ways in which Facebook/LinkedIn can be used by Progress Leisure.
●Can use sites to keep existing members up to date with class timetables and fitness tips. ●Members can ‘like’ and ‘share’ pages, promotes centre to friends and family = cheap form of advertising .●Special offers to encourage new members to join.
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Other cards in this set
Card 2
Front
Q2 What does Progress Leisure use Web 1.0 technology for?
Back
To provide the static content for its website. Such as: •Location of leisure centre •Basic contact details •Opening hours for gym & cafe •Image gallery to show facilities •Social events at the centre •Results of sports events •Membership enquiry page
Card 3
Front
Q3 What is Web 2.0 technology?
Back
Card 4
Front
Q4 What can Progress Leisure offer using Web 2.0 technology?
Back
Card 5
Front
Q5 Briefly discuss the difference between Web 1.0 and Web 2.0 technology.
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