1RM flashcards

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what is primary research?
research which is collected by the researcher themselves
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what are some examples of primary research methods?
field experiments, participant observation, questionnaires, interviews, group observation and lab experiments
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what are the strengths of primary research?
the research is up to date, reliable source of info, the researcher owns it and has full rights to it
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what are the weaknesses of primary research?
expensive, time consuming, sample may be small, can be biased, can be hard to access participants
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what are secondary research methods?
research which has been previously collected by someone other than the researcher
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what are examples of secondary research methods?
official statistics, mass media, historical documents, personal documents
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what are the strengths of secondary research?
quick, cheap, accessible at any time, can be used to support primary research, allows the researcher to find information about the past
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what are the weaknesses of secondary research?
may not be reliable, may not have permission to use it, can be outdated, there may be no information available about certain topics, might not be enough information, official statistics can be biased
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what is quantitative data?
data which is shown in numbers and is measurable and can be displayed in graphs, tables and percentages
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what are some examples of quantitative data?
unemployment statistics, official statistics, health statistics, tickbox surveys, controlled experiments
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what are the strengths of quantitative data?
easy to analyse, easy to collect in large amounts, can be visually displayed, can be compared with other numerical data, easy to duplicate
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what are the weaknesses of quantitative data?
may miss details, not explained, can be manipulated
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what is qualitative data?
information about peoples feelings on certain subjects and topics collected in the form of words
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what are some examples of qualitative data?
observations, unstructured interviews, newspaper reports, personal letters
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what are the strengths of qualitative data?
useful for studying individuals, detailed and explained, allows people to expand on their answers, less formal making people feel more comfortable
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what are the weaknesses of qualitative data?
very specific, difficult to compare with other data, selection of participants used may be biased, researcher may not have the interpersonal skills needed
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what is a social survey?
large scale research using questionnaires and unstructured interviews which collects qualitative data
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what is an ethnography?
a research approach which involves getting inside the heads of the participants using observation and collecting qualitative data
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what is a longitudinal study?
research which visits a group at intervals to study changes over time, this can be time consuming and participants may drop out over time
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what is a case study?
one off specific research of a group to get an insight into the group
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what is triangulation?
research which uses a combination of qualitative and quantitative data, can be expensive and time consuming
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what are the steps of the research process?
1.choose topic 2.decide on focus of research 3.choose sample 4.choose a research method 5.carry out research 6.present data 7.conclude
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what are the factors that influence the topic of research chosen?
values (of the researcher or society), knowledge gaps, social policy/government funding, practical factors, researcher's theory
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what are the three things that influence the chosen research method?
practical (access to group, cost, time, skills) ethical issues (covert research, consent, privacy, protection) theoretical issues (positivist/interpretivist, valid, reliable, representitative)
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what are the practical things to consider when choosing the research method?
purpose of the research, nature of participants, time/money, funding, researcher's skills, subject
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what are the ethical issues to consider when choosing a research method?
covert research, consent, deception, privacy, protection, vulnerable participants
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what are the theoretical issues to consider when choosing a research method?
positivism (favour reliability and quantitative data), interpretivism (favour validity and qualitative data), validity, reliability, representativeness
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what are the other issues to consider when choosing a research method?
objectivity (not biased by researchers views), leading questions, hawthorne effect, going native, artificial environment
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what is the census?
a questionnaire carried out every 10 years by every household collecting information about people living in the UK, a social survey and longitudinal study
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what was ann oakley's research?
a study of first time motherhood studying a small sample of women in hospital using unstructured interviews collecting qualitative data
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what was Durkheim's research?
a study of suicide in European countries using official statistics to find the explanations of suicide collecting quantitative data
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Card 2

Front

what are some examples of primary research methods?

Back

field experiments, participant observation, questionnaires, interviews, group observation and lab experiments

Card 3

Front

what are the strengths of primary research?

Back

Preview of the front of card 3

Card 4

Front

what are the weaknesses of primary research?

Back

Preview of the front of card 4

Card 5

Front

what are secondary research methods?

Back

Preview of the front of card 5
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