- Created by: tabithamjones
- Created on: 19-05-21 21:35
Testing and analysing campaigns can refine resultd and reduce risk. By better understanding what works, and what doesnt and using small samples, direct marketers can decide where to place their bdugets cost effectiviely.
Its possible to evaluate not just every campaign but every variable in a campaign.
A/B Testing AKA split testing
Compares different creative approaches in order to find the one that generates the best response rate…