MAY 2015 Marketing

Created by: Mulenga
Created on: 07-05-18 18:09

In a buying centre, the person who would be the most likely to say, "We need to limit our choices to local vendors", is _________

c) An influencer

1 of 12

A ‘Pull’ promotional strategy involves:

b) Communicating directly to consumers

2 of 12

If 50% of the population are males and 50% females and an interviewer is asked to undertake a survey outside the university on a Friday at 3.00pm selecting males and females based on this split, this is an example of:

b) Quota sampling

3 of 12

The primary benefit of database marketing is:

c) The enhancement of customer loyalty

4 of 12

In the case of services, captive product pricing is called ________ pricing

d) Two-part

5 of 12

Avon believes that sales of one of its lipstick lines have fallen due to the introduction of a new lipstick line, but it wants to make this tentative hypothesis more specific before proceeding. Avon should conduct _______________.

c) Exploratory research

6 of 12

Consumers today receive commercial messages from a broad range of sources. However, consumers ________ the way marketers do.

b) Don't distinguish between message sources

7 of 12

Suppose that marketers at P&G are trying to determine whether the use of free samples of Snuggle fabric softener was the reason for a sales increase in a particular store. The type of research conducted to answer this question is:

c) Experimental

8 of 12

The percentage of a market which actually buys a specific product from a specific company is referred to as that product's __________.

c) Market share

9 of 12

The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country. What distribution strategy does Giant Beanstalks use?

d) Exclusive distribution

10 of 12

Having gathered a great deal of information, he has finally narrowed down his choices to three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of the buying decision process.

c) Evaluation of alternatives

11 of 12

A university enrolled 200 graduate students in the Autumn semester 2013. The enrolment rate was only slightly affected following a 12% hike in tuition fee. This illustrates a(n)________ demand

c) Inelastic

12 of 12

Other cards in this set

Card 2

Front

A ‘Pull’ promotional strategy involves:

Back

b) Communicating directly to consumers

Card 3

Front

Back

Card 4

Front

The primary benefit of database marketing is:

Back

Card 5

Front

In the case of services, captive product pricing is called ________ pricing

Back

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MAY 2015 Marketing