Sustainability- Big businesses

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  • Created by: Melanie
  • Created on: 30-12-12 16:12

Different businesses have interpreted 'sustainable' differently. This is because different businesses have different customer audiences. It betters a company's image, to 'care' for the enviroment. 'BP Caspian' interprets 'sustainable' business to be integral advertising, (for customer, and potential investor), only for gaining profits, (only 'sustaining' the business).

Many businesses have understood they must become more sustainable, however. Sustainable operations decrease cost so profit company, (also decrease resource use), (and decrease

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