Pricing Strategies

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To choose a price strategy, demand, costs and profits need to first be projected. A strategy is implemented through different price tactics.

Price Strategies: Profit orientated, sales orientated, status quo (Not getting bigger or smaller).

Price Skimming: Charging a high price, often with heavy promotion.

Penetration Pricing: Charging a low price to reach mass market.

Status Quo Pricing: Charging a relatively similar price to everyone else.

RRP- The product must have been at that price in one store for at least 30 days.

Price Discrimination- Charging one price to a business and then a different to the public for example.

Predatory Pricing- Different prices at different times/different people…


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