The principal-agent relationship -
The principal-agent problem is one where people (principals), as a result of a lack of knowledge, cannot ensure that the best interests are being served by their agents. Therefore, this is a situation of 'asymmetric information'.
Principals could attempt to get round this issue by..
- Monitoring the performance of agents - through AGM's etc
- Establish incentive for the agents to act appropriately
Staying in business -
If a firm is concerned with survival, it must be careful to balance caution and strong competition, This is because being a firm being too cautious, or too risky can both have it's own disadvantages.
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