-High failure rates.
-Lots of modification.
-Large amounts spent marketing to raise awareness and inform.
-Low sales increase.
-Aim to stimulate primary demand.
-Limited distribution due to many distributors not wanting to take on new products.
-Low economies of scale.
-Lots of promoting to end-users and dealers.
-Mass media advertising of brand image.
-Promotion may be used instead of price cutting, having the same effect but keeping up sales revenue.
-Entrance of competition.
-Increase market share, often sacrificing short term profitability.
-Aggresive advertsising comparing other brands.
-Initial healthy profits.
-Lower cost per customer.
-Fight of competition.
-Market brand strengths.
-Increase in sales decreases, new customers are just replacing old ones.
-Yearly models appear.
-Service and repair become more important (Kobo).
-Lengthened product line.
-Niche markets appear.