Branding and Packaging:
-Brand name- The part that can be spoken.
-Brand Mark- Parts that cannot be spoken such as the logo.
-Brand Equity- The value of the brand.
-Global Brand- At least a third of the brands income comes from outside its original country.
Benefits of Branding:
-Sales of new product.
-Bad press and poor experiences affect whole brand.
-Manufacturers brand e.g. Nike.
-Private brand, the name of the retailer or wholesaler e.g. JD sports.
-Captive, a brand selling exclusively through a retailer without any evidence…