organisation and communication

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good communication is important to businesses when talking about different kinds of business activity , and some examples of this is:

marketing which is effective advertising that informs and persuades the customer to buy the product and Market research that achieves good feedback from customers about their needs.

Finance which clearly explains a business plan to bank manager to persuade him or her to give a loan and communications about income and expenditures so that accurate accounts are kept.

People in business that are getting information about applicants for a job so that a correct selection can be made and developing a good understanding of a job so that a person is trained properly

Government and trade is when a business must understand government regulations that control a business so they know how to deal with them and businesses need to make applications for grants of money from the government.

Production is when workers discuss the quality so that wastage of materials is avoided and that orders for stock are made so that production is not held up by a lack of stock.

There are many different types of communication but the one that we use mostly in every day life is one-way communication and two-way communication.

one-way communication is when the sender sends the message but doesn't recieve a message in return. If an announcement was made over the tannoy at a football match for all the fans to hear this is one-way communication because you cannot reply to the message. Two way communication takes place when the person recieving the message can reply to the sender. Having a conversation is an example of two-way communication. Two-way communication is important because you recieve feedback from the reciever which makes it clear the message has been recieved and understood. It is good for generating ideas and coming up with solutions to problems. Internal communications take place between people who work in the same organisation, it may be vertical or horizontal.

Vertical communication is between people on different layers of the organisation's hierarchy. It can be upward or downward. If a manager talks to workers(subordinates) it is an example of downward…




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