Communication - Business Studies (GCSE BBC Bitesize Revision)

Business Studies

Communication

Effective communication is important both within an organisation and externally. Effective communication improves business efficiency.

What is communication?

A woman holding a mobile phone (http://www.bbc.co.uk/schools/gcsebitesize/business/images/mobile_phone.jpg)

Communication is about passing messages between people or organisations. Messages between a sender and receiver take place using a medium such as email or phone.

One-way communication is when the receiver cannot respond to a message. Two-way communication is when the receiver can respond to a message. This allows confirmation the message has been both received and understood.

Types of communication

There are a number of technical terms you need to learn:

Still from sitcom 'The Brittas Empire'. Gordon Brittas speaks to his staff using an overhead speaker system. (http://www.bbc.co.uk/schools/gcsebitesize/business/images/internal_comms.jpg)

Internal communications take place between people within organisations

  • Internal communications happen within the business.
  • External communications take place between the business and outside individuals or organisations.
  • Vertical communications are messages sent between staff belonging to different levels of the organisation hierarchy.
  • Horizontal communications are messages sent between staff on the same level of the organisation hierarchy.
  • Formal communications are official messages sent by an organisation, eg a company memo, fax or report.
  • Informal communications are unofficial messages not formally approved by the business, eg everyday conversation or gossip between staff.
  • A channel of communication is the path taken by a message.

Effective communication

fax machine (http://www.bbc.co.uk/schools/gcsebitesize/business/images/fax_machine.jpg)

Fax machines can be used to exchange documents

Communication makes a big impact on business efficiency. Effective communication means:

  • Customers enjoy a good relationship with the…

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This document takes the student through all aspects of business communication required for the GCSE. This includes types barriers and methods of communication.