Marketing Of Food

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Promotion of food products in supermarkets;

Price Product - Special offers, Buy one get one free, Coupons, Discounts. Makes people want to come back because they get the product they want for cheaper.

Nutritional Information - '5 A Day', Allergies, Vegetarians, Healthier products are more likely to be brought if there advertised well.

Packaging - Sizes, Shapes, Colour, Labelling, Being able to see the product via a 'window' packaging encourages more people to buy


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