Levels of Processing - Craik and Lockhart 1972

Levels of processing:

MSM had too much emphasis on fixed structures

Information can be stored without rehearsal

Memory is the way we percieve information

Deeper processing leads to better recall

Depth occurs from the meaning of a memory

Shallow processing:

Structural - What something looks like

Phonetic - What something sounds like

Shallow processing only involves maintenence rehearsal which leads to short term retention of information

Deep processing:

Semantic - What something means

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