Marshall Mcluhan 1911-80 - 'The medium is the message' 1964.
Shannon & Weaver created the basic model.
Transmitter ----> receiver with noise interrupting
Context, speaker & hearer with sign in the middle
referent/universe, sender, sign, receiver - CONTEXT
*text - organised body of language
*style - features used for aesthetic purposes
*genre - focus on conventional structures used to construct a complete text within the variety
*register - linguistic characteristics and cotext.
*jargon - lexical…