Language Matters - Introduction

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  • Created by: Nadia
  • Created on: 25-02-15 15:09

Marshall Mcluhan 1911-80 - 'The medium is the message' 1964.


Shannon & Weaver created the basic model.
Transmitter ----> receiver with noise interrupting

Context, speaker & hearer with sign in the middle

referent/universe, sender, sign, receiver - CONTEXT

*text - organised body of language
*style - features used for aesthetic purposes
*genre - focus on conventional structures used to construct a complete text within the variety
*register - linguistic characteristics and cotext.
*jargon - lexical…


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