Language Matters - Introduction
- Created by: Nadia
- Created on: 25-02-15 15:09
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Marshall Mcluhan 1911-80 - 'The medium is the message' 1964.
Models:
Shannon & Weaver created the basic model.
Transmitter ----> receiver with noise interrupting
Buhler
Context, speaker & hearer with sign in the middle
developed:
referent/universe, sender, sign, receiver - CONTEXT
*text - organised body of language
*style - features used for aesthetic purposes
*genre - focus on conventional structures used to construct a complete text within the variety
*register - linguistic characteristics and cotext.
*jargon - lexical…
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