Greiner's model of growth
- Created by: emilyhuffordx
- Created on: 09-12-17 17:22
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Managing growth - Using 'Greiner's model of growth'
- The model considers the challenges a business is likely to encounter as it gets bigger and older - Axes include: y = Business size x = Business age
- Phase 1 (Growth through creativity) - The business is starting out, this means there are likely to be relatively few employees involved and the approach is likely to be fairly informal, may not be many clear rules and procedures. Job descriptions may be fairly broad and people will tend to help out as and when needed
- Phase 2 (Growth through direction - Leadership crisis) - If a business…
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