3.1 Ansoff Matrix
- Created by: Ginnyw
- Created on: 09-04-19 11:12
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Ansoff matrix
A business planning model that helps a business detrmine its product and market strategy.
Exisitng market + existing product = Market penetration
Exisitng market + new product = Product development
New market + new product = Diversification
New market + existing product = Market development
Market penetration
A growth straregy where a business aims to sell exisitng products into…
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