3.1 Ansoff Matrix

  • Created by: Ginnyw
  • Created on: 09-04-19 11:12

Ansoff matrix

A business planning model that helps a business detrmine its product and market strategy.

Exisitng market + existing product = Market penetration

Exisitng market + new product = Product development

New market + new product = Diversification

New market + existing product = Market development

Market penetration

A growth straregy where a business aims to sell exisitng products into…


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