Evaluating Conformity

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Evaluating Research into Conformity

Support for Asch's research

  • Research to support Asch's study was done by Tanford and Penrod (1986). They found that, in over 95% of cases, pressure to conform is a major issue in jury decision-making. This therefore supports Asch's research suggestions that many jurors would not want to appear deviant from what they believe to be the attitudes


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