De-individuation

Key terms

• Social norms inhibiting uncivilised behaviour
• Lowered self evaluation
• Loses self control 
• Anonymity 
• Reduced inner restraints 
• Reduced sense of guilt 
• Consequences of actions
• Public self awareness
• Private self awareness. 

Zimbardo (1969)

• Anonymity the key to an increase in aggression 
• One group of females wore lab coats and hoods
• Other group wore normal clothing and a name tag
• Deindividualated group group gave the learner electric shocks for twice the length as the individualated group.

Evaluation 

• + Rehm - found that during handball games in Germany, the uniformed teams…