Corporate Social Responsibility

Facets:

• Carbon footprint

• Job opportunities

• Charity enterprises

• Promoting healthy lifestyle

• Diversity

Advantages:

• Increases brand awareness

• Improves reputation/PR

• Favourable government policy

• Increased sales

• Window dresses

• Altruism

• Reduces risk

• Employee motivation

Free market view - wealth for shareholders

Corporate social responsibility view - concerned with…