Innocent Drinks 

  • Created by: Eleanor
  • Created on: 15-04-13 16:55
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  • Innocent Drinks
    • Corporate Social Responsibility
      • Fairtrade versus Rainforest Alliance
      • Environmental sustainability
    • Culture
      • Creative Culture
        • which it has managed to sustain despite an extended period of development
    • Leadership
      • founded by three Cambridge University graduates, Richard Reed, Adam Balon and Jon Wrigh
        • Maurice Pinto, a wealthy American businessman, decided to invest £250,000
    • Expansion
      • Coca-cola
        • They now have a stake of 90%
    • Effects
      • Kids nutrition
      • 5 a day recommendation
      • Campaign to remove VAT on healthy fruit drinks
    • it took fifteen months from the initial idea to taking the product to market.


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