Basic Marketing

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Marketing is the management process responsible for identifying, anticipating and satisfying customer requirments profitabily.

It is not just about selling products or serivices, but also about making the customer benefit and feel valued.

Management Philosophies:

Production: Focuses on what the company can produce internally.

Sales: Pure focus on hard selling in order to produce high profits.

Market: Aiming to complete objectives whilst satisfying customer needs.

Societal: Enhacing individual and societal well being whilst satisfying customer needs.

Companies must think about whether the product they plan to release is actually…


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