Marketing Basics

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  • Created by: Lexi
  • Created on: 29-04-13 18:23
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  • Marketing Basics
    • Need
      • A perceived lack of something
    • Want
      • A specific satisfier for a need
    • Demand
      • A want that can be paid for
    • Products
      • A good, service, product, person
    • Exchange
      • Transaction
    • Market
      • A group of customers with similar needs and wants
    • Customers
      • Buy the product
    • Consumers
      • Use the product

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