Marketing Basics
- Created by: Lexi
- Created on: 29-04-13 18:23
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- Marketing Basics
- Need
- A perceived lack of something
- Want
- A specific satisfier for a need
- Demand
- A want that can be paid for
- Products
- A good, service, product, person
- Exchange
- Transaction
- Market
- A group of customers with similar needs and wants
- Customers
- Buy the product
- Consumers
- Use the product
- Need
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