Topic 3 - Quality of Information

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Topic 3 - Characteristics of good quality info

Accurate - Data without mistakes

Correctly targeted - The questions should be targeted at those who are going to use the product/service

Example -  No good asking vegetarians about meat eating

Understandable - The meaning of information should be clear to the user

Complete - Has to include all the information

Example - Letters without postcodes take longer to deliver

Relevant - Data has to be related to the task you are trying to investigate

Example - No point using information about babies whose chidlren are in their late teens

Up-to-date - Information changes with time and without a datestamp could be too old to be useful

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