Utilitarianism takes into account consequences, looking just at intentions with no regard to consequences seems impersonal. For example, keeping someone alive who is suffering in pain ignores the consequences as a deontological approach would.
Utilitarianism had aims of happiness and avoidance of pain that are desirable and it makes sense as we do seem to be motivated by pleasure and pain.
Utilitarianism considers others and not just the individual. It it concerned with the common good and considers all who are affected.
It seems straighforward to apply and concurs with common sense about trying to achieve the desirable goal of happiness.
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