LEMERT--> by labelling certain people as deviant, society is encouraging them to become more so.
PRIMARY + SECONDARY DEVIANCE
Primary--> deviant acts that havnt been publicly labelled. Mostly go uncaught. Those who commit them dont feel themselves as deviant.
HOWEVER: labelling theory fails to explain why people commit primary deviance before being labelled.
Secondary--> results from societal reaction, from labelling. Excluding them from normal society. Others may see the offender solely in terms of the label which becomes the persons master status or controlling identity.
HOWEVER: labelling theory is too deterministic, assuming that once labelled a self fulfilling prophecy is inevitable, although this is the case, people can choose not to.
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