sectionA propaganda

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  • Created by: mikaylac
  • Created on: 13-02-17 14:05

propaganda: newspapers and magazines

newspapers:

  • printing press was nationalised
  • daily newspapers ie pravda, which were used as vehicles for propaganda, were cheap and widely availble
  • highlighted the acheivements of socialism and the government in general - they were all about the wonderful production figures, feats of russian heroes etc
  • topics which showed the negative side of socialism were prohibited or just ignored ie nuclear disasters and fires etc

magazines:

  • all of these were approved by the government
  • contained all the little things people love to read however they were all heavily influenced by propaganda with a political slant
  • subjects such as crime and religion were off limits for magazines
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propaganda: television and radio

television:

  • in the 1950's this became a key method of propaganda
  • these were mass produced at a cheap price to show all russians films conveying capitalism as a life of homelessnes, crime and violence
  • it became less centralised and an emphasis was made on light entertainment
  • this helped control the people through retaining popularity more than anything else - it helpes to prevent too much disatisfaction of the government

radio:

  • fairly recent development and was therefore easy to use to influence the people
  • easy to broadcast from all over russia with propaganda and persuation techniques, broadcast through loudspeakers in town squares for the 60% of illiterate russians
  • the first broadcasts came from The Spoken Newspaper of the Russian Telegraph Agency and was heavily influenced politically with propaganda
  • during brezhnev's era the number of stations increased to three, including a music channel
  • the government showed signs of weakness and a loss of control through restricting radio signals and jamming broadcasts to prevent russians getting through to outside information - it was another method of censorship
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propaganda: the importance of it

  • was heavily used throughout the entire communist rule in russia
  • although the methods and technology changed, the constant stream of propaganda didnt
  • overt propaganda was used to influence the people
  • but the subtle propaganda was used more to entertain and divert the people from the realities of socialism
  • however the government had to face the increasing challenges arising from the sophistical technogical advances with computers
  • restrictive access to information became a huge and demanding task
  • however the soviet public got used to reading between the lines to find out what really happened in russia and with the poilitburo
  • for example news of a heart problems of a politburo member was sure sign that he had fallen from favour as was continuous non-appearance in the press
  • when the subscribers to the soviet encyclopedia received a package instructing them to remove the pages about Beria from the books, this was the first sign of his arrest
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propaganda: personality cults of lenin & stalin

lenin:

  • this didnt occur until after his death
  • statues newspapers and cinemas all contained images and information on lenin
  • his body was embalmed and kept on display in red square moscow
  • petrograd was renamed leningrad in his honour
  • these efforts were made in an attempt to motivate the population as to the revolution and committing themselves to it in lenin's honour
  • his cult was used by future leaders as their claim to be legitimate heirs of lenin

stalin:

  • focus on his leadership was a useful tool for proving his legitimate claim to be lenin's successor
  • he was represented as lenins closest confidante and war hero altho in reality he wasnt
  • tsaritsyn was renamed stalingrad
  • 'stalin is the lenin of today'
  • images portrayed him as all knowing, benevolant and a father figure, a man of the people
  • hagiographical poems and biographies written about him
  • people held him in such high esteem they were forced to submit and agree with him
  • his cult was very fake but the people of russia did kind of like and respect him as a leader
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propaganda: personality cults of khrushchev & brez

khrushchev:

  • he began his reign with criticism of stalins personality cult but soon began one of his own
  • it was useful for singling him out among party leaders with whom he had originally shared the power
  • it suited him better than stalin as he was willing to actually meet the peasants face to face
  • he visited collectives which was good for photo shoots
  • articles books posters radio cinema and television reflected his personality and publicised him
  • it didnt play as big a role as stalins but was useful for proving him rightful leader
  • however it was also stated as a reason for his dismissal in 1964

brezhnev:

  • it was less of a method of securing real power than a substitute for real power
  • he was popular because reluctant to bring about change 
  • his cult gave him the appearance of power without the necessity to actually exercise it 
  • he was awarded around 100 medals and most of them were for non-extistant feats
  • he knew his cult was ridiculous but didnt care
  • later in life when incapacitated by strokes the cult allowed him to appear to be in power still
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propaganda: arts & culture1

soviet aims:

  • wanted to embed values and beliefs of communism into the soviet population
  • artists and writers would be used to create a whole new culture and way of thinking, known as the creation of the soviet man
  • it would sweep away the old bourgeoisie culture of the tsar
  • stalin wanted to make people believe they were living in an idealised life in the soviet union so artists and writers were supposed to endorse this in their work
  • immersing people in a form of cultural propaganda
  • it didnt always work since artists wanted to be free in their work, so many became cynical and left the soviet union

bolshevik attitude:

  • lenin saw culture as useful but not as important as class conflict or holding onto power
  • however he wanted the best writers and artists as an endorsement to communism
  • the commisariat of enlightenment flattered artists and writers and raised their status
  • the period of the revolution gave them the chance to create myths and sentimentalised representations
  • trotsky and other bolsheviks mistrusted them and didnt think they were needed
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propaganda: arts & culture2

prolekult:

  • this was the new and completely untainted version of art preferred by the bolsheviks
  • the idea was for art to be an expression of politics not just the individual creator of it
  • the key movement was the constructivists, which would emphasise and encourage the workers to create their own art and writing about factories and machines
  • it would celebrate great events such as the storming of the winter palace
  • it was designed to challenge high culture and prove the peasants could equal and surpass it
  • it would reinforce the success of communism-at first was successful until it raised difficult q's

avant-garde:

  • was about sweeping away the old and conveying a new futuristic world in abstract ways
  • bolsheviks welcomed it since it tuned in with what they wanted to achieve
  • idealised posters had a big influencing on bolstering the often illiterate soviets
  • it attracted the endorsements of artists outside the country and became leading edge in cinematic technology
  • it failed as a method of molding peoples beliefs because in the main it was too sophisticated for them to understand
  • it became narrow and focused and culturally elitist
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propaganda: arts & culture3

the cultural revolution

  • by the time of the five year plans the party was more focused on the practical side of survival and production
  • old artists and fellow travellers were no longer tolerated
  • loyalty and obedience to socialism and the cause were all that mattered
  • suspected plays against the cause were disrupted by boos and cries
  • the state took more control setting up the russian association of proletarian writers
  • they condemned avant-garde and the selfishness of its artists
  • they preffered prolekult and stressed the achievements of the working man, terming it the cult of the little man
  • culture became so earnest and lost its influence since the same predictable art and literature got so boring
  • the people, like anyone, only resonded to good storylines and so the propaganda side had to be so subtle to achieve this
  • in the soviet union, even a good love story could be boy meets girl meets tractor
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propaganda: arts & culture4

socialist realism:

  • this was the most famous of the arts and culture movements
  • it described art which presented idealised images of life under socialism to inspire the people towards its achievement
  • stalin saw the influence of artists and writers so great that he described them as engineers of the soul
  • he therefore closed down the raap, replacing it with the union of soviet writers which policed its own movement, frowning upon experimentation and rewarding those who towed the party line
  • there was more control and influence of the people but the quality of work of these artists suffered considerably and many gave up altogether

art:

  • avant-garde and abstract was abandoned and all art had to reflect the achievements of workers alongside the cult of personality
  • it helped to endorse the five year plan and collectivisation often showing the peasant and the factory worker toiling for the same thing
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propaganda: arts & culture5

literature:

  • here there was an emphasis away from the little man to the heroes of the party
  • this hero was often a member of the communist party
  • books were made cheaper and subsidised and made available through libraries
  • more and more people were reading and taking in the subtle form of propaganda through this

music:

  • this was restricted according to its suitability
  • the government favoured military music over jazz and saxaphones were banned for being decadant

film:

  • films were supposed to show the achievements of people
  • eisensteins film of the storming of the winter palace was so realistic it used real bullets and more people were killed in the filming than in the actual event
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propaganda: arts & culture6

architecture:

  • socialist realism promoted the style known as stalinist baroque, sometimes known as wedding cake architecture
  • even metro stations were decorated with elaborate chandeliers and murals showing the endeavours of workers
  • this proved to the people that they could own all of the fine pieces that had previously only been available to the rich
  • it wasnt a contradiction of communism but actually proof of the ultimate equality
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propaganda: arts & culture judgement

  • socialist realism in the form of accessible art and literature for the people was a useful tool of soviet propaganda
  • although this did encourage the already committed workers to work harder, it did nothing to change the mindset of everyone else, the people who really needed encouragement
  • soviet citizens didnt believe everything they read and saw but it was still a form of escapism and the government could still use it as a method of feeding the people with propaganda
  • although the restricted information wasnt as good as it could have been, the soviet citizens still enjoyed what they could to the fullest degree possible - it was better than nothing
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