iv manipulated to observe effect on dv, highly controled
+can draw causal conclusion
+extraneous variables minimised
+can be easily replicated
-contrived, tends to lack mundane realism
-investigator and participant effects
1 of 8
field experiment
more natuaral surroundings, IV direct manipulated by experimenter to observe effect on dv, some controll
+can draw causal concution
+usually higher ecological validity
+avoids some participant effects
-less control
-may have demand characteristics
2 of 8
natural experiment
IV not directally manipulatged, it is one that would vary anyway. particapnts not randomy allocated
+allows research where the IV cant be manipulated for ethical/practical reasons
+allows psychologists to study 'real' problems
-cannot demonstrate causal relationships
-inevitably many extraneous variables
-investigator and participant effects
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Naturalistic observation
Everything is left as normal, all variables free to vary
+can't be manipulated
+high ecological validity
-poor control of extraneous variables
-observer bias
-low inter-observer reliability
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Controlled observation
Some variables controlled by the researcher, e.g the environment
+can manipulate variables to observe effect
-less natural, reduced ecological validity
-investigator and participant effects
-observer bias
-low inter-observer reliability
5 of 8
Content analysis
Indirect observation of behaviour based on written or verbal material such as interviews or tv
+high ecological validity because based on what people do
+can be replicated easily
-observer bias
-low inter-observer reliability
6 of 8
Questionnaires
Set of written questions
+easily replicated
+more willing to reveal personal information
+does not require specialist administrators
-leading questions, social desirability bias
-biased samples
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Interviews
Asked questions face to face
+more detailed information
+can access unexpected information
-social desirability bias, interview bias, leading questions
-require well trained people
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