In Milgrims Research he used 40 males aged 20-50 who were Americans, as advantage of using a sample in Milgrims research was because he tried to mirror the age and gender of Nazi officers and wanted to test the 'Germans are different' hypothesis, in relation to Americans.
A disadvantage of using a sample was the fact it was to narrow, the data could not be explained to women, non Americans, nor men of alternative ages, he wanted to show that anyone would act the same way. It was likely similar types of people would volunteer for Milgrims experiment, it was ethnocentric, only one ethical group, it was andocentric, only looked at males and ages were bias, so wasn't generalisable to everyone.
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